Signs say a lot about your business. Having an outdated sign in 2022 could risk you, potential customers. Ensuring that your company has the most up-to-date branding can significantly increase the profit of your business in 2022! Great signage gives your clients important cues about the reliability, character, and services that your company offers. 2022 has brought the signage industry a whole new set of trends that are going to be popular this year. In this article, we will be going through all of our favourite predicted trends of the new year!
Follow along to learn more about how you should redesign your signage to match 2022’s new aesthetic.
Signs in Kelowna Are Looking Minimalist in 2022.
Minimalism is definitely not a new trend. However, 2022 is redefining what we once thought of as minimalism. Gone are the days of only using black and white to create minimalist designs. Solely incorporating black and white is often considered to be boring and lacklustre. In order to do minimalism right in the new year, you’re going to need to add some colour. Perhaps some muted earth tones or pastels. These colours will give your sign life without sacrificing the minimalist look. Subtlety is key when you are following a style such as minimalism. Drawing the eye to certain words or symbols is the end goal. Dramatic typography can help in creating a successful minimalist design.
But, why does this technique work? Minimalism works by creating focal points throughout the negative space. Thus, creating a unique and seamless design, that’s easy on the eyes. People are simple creatures, it’s no wonder why we appreciate simple designs over those more complex.
Serif Fonts Are All The Rage.
Serif fonts are certainly a popular choice for text these days. Although, it should be noted that serif fonts and sans serif fonts are not the same. A serif font finishes the end of a letter by adding so-called “feet” to the bottoms of each character. Which gives the text a decorative look. A sans serif typeface does not finish the ends of a letter and gives the characters a more default look. Serif fonts are reminiscent of old times and provide a comforting appearance in comparison to other font styles. If you are going for a vintage look (hint: vintage is going to be another big trend!), serif fonts are the way to go. Conveying the look of simpler times through your font is a seriously smart marketing technique given the state of the world.
Vintage Signs in Kelowna Are Trending!
Vintage is everywhere. People want vintage clothes, cars, pop culture, and anything else they can get their hands on. While the culture surrounding nostalgia has existed in almost every generation, the desire has never been so strong. The pandemic has caused people to search for comfort in simpler times. Whether that be their childhood or a time they felt most secure, everyone is looking for some semblance of normalcy. Throughout lockdown, citizens of the world began binging their favourite pop culture from all eras. Styles from the 60’s all the way through to the early 2000s are in right now. You can design your sign to reflect any one of these iconic decades and remain on-trend in 2022. A Retro remodel is just what your brand needs to stay current.
Symmetry and Geometric Shapes.
Signs in Kelowna are going to incorporate geometric shapes in 2022. Triangles, squares, hexagons, and every other shape you can think of from your grade 3 math class is trending now! Shapes work well with a variety of different designs. Logos, photos, and icons can easily utilize geometric shapes. There’s something oddly comforting about symmetry. Which is a key reason why geometric shapes are trending in 2022. Combine a minimalist design with geometric shapes for a modern and clean look.
Environmentally Friendly Signage.
Environmental impact and energy consumption is a hot topic. Many companies are being held accountable to operate in more sustainable ways. One of which is through better lighting. If you plan on having a sign that lights up, we have options for LED implementation. This way, you conserve more power and your lights will last longer. Using LEDs in your signage is a great way to cut back on costs and improve the quality of your sign. Check out our article on LEDs here for more information.
If you are interested in getting your sign redone for 2022, contact us today. We’d be happy to help you get a fresh start on your branding for the new year. Signs in Kelowna are an essential part of a successful business. Feel free to reach out to us for more insight on why your business could benefit from a great sign. We look forward to working with you in the near future!