Vehicle wraps are an effective way to draw attention to your business and attract new customers. Not only this, but they are also a great strategy for enhancing your company’s consumer reception. However, these facts only ring true for well-designed wraps. So, what’s the secret to creating a successful vehicle wrap? To that, we say simplicity. Many businesses overthink their vehicle wraps which leads to confusing and chaotic designs. If you’re looking to get a vehicle wrap for your company car, it is important to understand the fundamentals of designing an effective wrap. In this article, we will review six key rules for designing successful vehicle wraps in Kelowna. Follow along below to learn more!
Rules for Designing Successful Vehicle Wraps in Kelowna
The best wraps have minimal amounts of text. In general, you only need three to four items on your wrap. These include a phone number, website address, tagline, and brand implementation. That’s all! Avoid adding things like bulleted lists, paragraphs, or any large chunk of text. The average driver is only going to have a couple of seconds to view your vehicle, so they need to be able to process and digest all of the information in that short amount of time. When designing your vehicle wrap, think about how a billboard is designed. You wouldn’t see chunks of text on a billboard so why would you add tons of copy to your vehicle wrap? Both billboards and vehicle wraps face similar challenges when it comes to capturing the attention of passersby.
- Maintain Brand Consistency
Your vehicle wrap should serve as an extension of your brand. If you’re not sure what this means, it may be time to dust off that brand guidelines package you’ve forgotten about. You’ll want to make sure that your vehicle wrap matches the font, colourway, style, and shape of your brand. When customers see your vehicle wrap, it should reinforce your brand. If your vehicle wrap does not match your brand, it will not be as successful.
Like a billboard, your vehicle wrap should be visible from a distance. The most effective vehicle wraps can be spotted from a ways away. Not only this, but your wrap should also command the attention of drivers and pedestrians. To make sure that your vehicle wrap is as bold as can be, use bright colours and large typefaces. Any text on your vehicle should be visible at a glance.
Additional Rules to Consider
- Decide on a Full or Partial Wrap
Before you start designing your vehicle wrap, it is important to determine if you will be getting a full or partial wrap. Full vehicle wraps will give you more room for your design but are usually a bit more pricey than partial wraps. On the other hand, partial wraps—while just as effective—provide less room for design and cost less than full wraps. Reach out to our experts at Signcraft today to determine what kind of vehicle wrap is best for your needs!
Using photos on your vehicle wrap is seldom effective and often comes off looking tacky. Any vehicle wrap that uses a photo can usually be designed more effectively without one. Photos do not correspond with one’s brand identity and usually take up a lot of space. In addition, photos can be incredibly confusing for the average passerby. For example, if you have a picture of a lock it doesn’t clearly communicate whether you are a locksmith, home security expert, or lock distributor. Instead of adding a photo to your wrap, including shapes, patterns, or icons that align with your brand is better. After all, brand integration is key in designing a successful vehicle wrap.
- Don’t be Afraid to be Obvious
Being obvious is not a bad thing when it comes to designing a vehicle wrap. In fact, the obvious is good. If the viewer needs to spend too much time sorting through the messaging on your vehicle, then your wrap is not effective. A good vehicle wrap will clearly communicate to the viewer what the company is offering in just one glance.
Contact us Today About Vehicle Wraps in Kelowna!
When designing a vehicle wrap for your company car it is important that you follow these design tips. For more information about creating effective vehicle wraps in Kelowna, contact an expert at our signage shop in Kelowna. We would be happy to help you design a vehicle wrap that makes your business stand out from the local competition. Feel free to reach out to us for more info about all things signs. Be sure to check out our social media and stay tuned to our blog for the latest updates and more. We look forward to working with you in the near future!