Building Lighting Attracts Customers – Here’s Why.
Lighting can make or break your business. Good lighting attracts customers and highlights the best features of your building or signage. Through lighting you add functionality, value, design, and efficiency to your building’s exterior and interior. Read below to see what your building lighting is saying about you, and how good lighting can draw in customers.
Poor lighting is bad for business.
Poor lighting can harm your business’ reputation. It provides opportunities for customers to be hurt or injured, and attracts crime. Stores with better lighting have less chance of drawing in violence or unlawful activities. Not only this, but a poorly light building has less of a chance at standing out. For employers this could mean a loss of business – especially if there is a similar company with good lighting in close proximity. Moreover, your employees will be less motivated to work at a place that isn’t well-taken care of. Bad lighting is a prime sign of a business that’s stopped caring. If your employees get the idea you don’t care, they won’t care. This will in turn create a negative customer experience.
Good building lighting means functionality.
Good building lighting creates functionality for employees and customers alike. It ensures occupants can see clearly and avoid any accidents. This will decrease the chances of a person getting injured on site and reduce any safety risks of your workplace. A bright building front will often deter criminals and prevent any transgressions. Using lighting as added security is a great way to heighten your company’s reputation and make customers feel safe.
Add more value to your commercial space.
If you’re looking to move your business to a new location in the near future, adding good building lighting can help you increase value. By adding new lighting to your exterior and interior, the sale price of your commercial property will go up. Buyers can then move into the building without having to worry about replacing broken fixtures or updating bulbs for more efficient energy use.
Create an aesthetically pleasing environment.
An exterior that stands out is one that attracts customers. Having great lighting is a sign that you care about your customers’ experience. A bright exterior will separate you from any nearby competitors. It’s also a good way to draw attention to the features of your building. This could include: signage, architectural design, colour, and size. Having an aesthetically pleasing environment means creating an atmosphere tailored to your target customer. If they feel welcome and enjoy spending time in and around your store, it’s probably because of good lighting. Many businesses also use lights to feature products on displays, in showrooms, and outside.
Be efficient with new building lighting technology.
The days of using energy draining lights are over. Many commercial spaces have made the switch to LED lighting. An LED bulb is much more efficient and energy conscious than your standard incandescent. If your building is still using outdated lighting methods, it might be time to make the switch to LEDs. You’ll save money, time, and energy when you use the latest technology.
Building lighting is an important part of a successful company. To learn more about building lighting or to receive a quote, contact us at SignCraft today. We look forward to helping you achieve your lighting goals. For more information drop us a follow on Twitter, and feel free to reach out to us at any time!