Five amazing ways to market your business using your own vehicle
Let’s face it, we all do a lot of driving here in North America. Whether you’re young and single with errands to run or your a parent taking your kids everywhere and back again, we’re all guilty of spending some significant time with our wheels. Consider the amount of time you spend in your vehicle driving to and from work, the gym, schools, sports, movies and just plain old sitting in traffic. If this sounds like you, then you may have thought to yourself at one point or another that it makes sense to do some shameless, non-invasive, self promotion for your business at the same time you’re waiting for a traffic light to change.
The great news is we couldn’t agree more and experts have even backed up that claim with statistics to confirm that vehicle branding is one of the most effective ways to get impressions (eyeballs) on your business! Vehicle branding beats out other forms of advertising like radio, direct mail and billboards by the 100’s of thousands! Your vehicle is a cost effective way to grab some extra attention, and increase your reach for your business, so now that we’ve got that out of the way let’s explore some of the other great reasons why you should put your vehicle to work for your business.
Go ahead grab some attention with a full vehicle wrap for your car, van or truck
If you’re in the sales, service or delivery business then it makes sense to signify your company vehicle with a wrap, decal or magnet to identify you as you go about your day. For those businesses who are in the professional sphere of business you can also effectively use your car, truck or van as a moving billboard to attract new customers and introduce your brand. Other drivers on the road will generally not pay any attention to yet another white van or black sedan. Now give that van a fully branded wrap and you can pretty much guarantee that all eyes at the stop light are now focused on the messaging sprawled out in plain sight. Numbers show that your vehicle wrap can actually grab 1.26 million impressions over the course of one year!
Expand your reach beyond traditional Kelowna marketing options
Depending on how much time you spend on the road and how many vehicles you have in your fleet will dictate just how far of a reach you will get by using a custom branded vehicle wrap representing your business. If you are always on the road then it’s a no brainer to wrap your car, but you may not have considered what your car can do for you when it’s parked. That’s right, you can make your car work just as hard for your business by simply hitting up some high profile parking lots in Kelowna where your demographic might be. Kids in sports? The Capital News Centre on Gordon Drive is a great place to park your branded vehicle. It’s always busy and if you can park it close to the edge of the road you’ll get lots of exposure from the back and forth traffic. Look for other parking lots that pertain to your business as well. Are you an interior designer? Maybe the parking lot at Homesense would be a great marketing tool while you pick up some new staging pieces. Are you a contractor? There are quite a few home improvement stores around town that will likely have some of your customers lurking about. This kind of passive exposure results in leads for your business, but fair warning, depending on what you’re selling you could have a lineup at your drivers side door when you come back out!
Take a passive approach to advertise your Kelowna business
Marketing and sales for any business is challenging. Most of us get into business for ourselves because we are passionate about an idea, product or service, but there are few of us who are born salespeople. If you’re one of those business owners who is happy to hide behind the curtain rather than stand on a soapbox, then you’ll find vehicle advertising a refreshing sales channel that still provides you with a slice of anonymity. Vehicle wraps don’t interrupt anyone’s favorite song and they don’t block anyone’s view of the lake. In fact what they do is provide a refreshing distraction for other drivers while stopped in Kelowna’s notorious summer traffic jams. Rather than a forced and unsolicited cold call, a nicely placed vehicle decal can be a pleasant diversion to fellow road warriors. Using a wrap on your car, truck or van gets you off the hook with the elevator pitch and let’s your vehicle do the talking instead!
Cost effective advertising
Traditional marketing using billboards, radio, direct mail, websites and even buses can be expensive when you consider the return on your investment and the ongoing work that is required to maintain them. Using your car, truck or van as a moving billboard is a much more cost effective alternative form of advertising when you’re looking to expand your reach. You already have the usual expenses associated with your vehicle like insurance, and gas, so the only cost to using your vehicle as a marketing tool is the initial set up fee to get your wrap set up and applied. After that, it’s business as usual except you’ll actually watch the leads roll in as you roll around town.
Kelowna wants to support local businesses
The past 10 years have seen a push towards supporting local. We want to support local businesses who spend money and create jobs in our communities. There’s no better way to reach your local Kelowna market then getting noticed while out and about on the roads and this works for virtually every business type we can think of. Wrapping your vehicle with a professionally installed Signcraft vehicle wrap will guarantee that your local Kelowna business stands out, looks professional and gets all the local exposure you can handle.
If you’re interested in getting cost effective, passive marketing for your business that will generate local leads within your community then you need to explore 3M vehicle wraps from Signcraft Kelowna. Our professional installers will help you plan, design and install a vehicle wrap that makes you stand out in a great way!
Find out more or set up a drive in appointment today!
Content Marketing by Atomic55