Some people think your brand is just a logo and nothing more, but this couldn’t be further from the truth. Your brand is your identity and is something that can stick in your customers minds thay may make them want to do business with you. This is especially important for your outdoor signage and a Kelowna sign company.
The company FedEx Office has teamed up with Ketchum Global Research, to measure how important signage is for your business and your customers. Here is what they have found:
- Almost 76% of people stated they have entered a store they have never been to, just becausde of the signage.
- Almost 75% stated they have told people about a business just on the sign alone.
- 68% believe that a company’s logo and signage can reflect the quality of its product or services.
- Nearly 67% of people who took the survey stated they have purchased a product because neon signs Kelowna caught their eye.
- 60% said that the fact a business did not have sign made them not want to enter the store.
- Around 60% of company’s stated that changing their sign design or making them stand out with LED signs Kelowna has increased their sales.
- Over 50% of people who took the survey stated that a storefront with a bad quality sign, typos in the sign, etc. stopped them from entering the store.
We believe this article and the stats speak for themselves, and prove how important a sign can be for your business and its future. For more information contact the best Kelowna sign company and we will answer all of the questions you may have, and find a sign that best suits you and your business.