When most small business first start up, the first thing they think of when it comes to marketing and promoting their business are things like newspaper ads, mail outs, flyers, etc. These methods can work but they are not the most cost effective solution when your budget is tight.
If you want your small business to start gaining recognition immediately, then hiring a Kelowna sign company should be your first step. Creating custom outdoor signs, window graphics, vehicles graphics, etc. are the best way to get your brand out there. Here is a quick guide on how and what you can do with your Kelowna signs can attract new customers.
Type of Sign and Location
The location of your business is of course important when it comes to getting your name out there, but if you’re not located within the most popular areas, this doesn’t mean you’re out of luck. Having neon signs outside of your business is sure to catch the attention of traffic and on-foot pedestrians, especially at night.
If you are located in a strip mall surrounded by other businesses or competition, having your Kelowna sign shop design some amazing window graphics can really help to make your business stand out. Window graphics are great for displaying useful information about your services, as well as promotion to draw customers into your store.
Advertising on the go
Do you spend a considerable amount of time in your vehicle throughout the week? Do you have employees driving company cars all around town? Think about how much time those vehicles are travelling around town. If you have some custom design vehicle graphics on your vehicle, you’re able to advertise all around town! Instead of having a billboard stuck on one spot, you’re able to advertise on the go, on all locations.
There are a few different ways you can advertise on your vehicle. You can do something simple like just having a few decals with your logo and contact details, or custom designed magnets that can be moved or transferred to different vehicles, or you can have custom vehicle wraps designed to cover your entire car. There’s no way your advertising is going to be missed with a bright and colorful mobile ad driving around town.
Advertising your business doesn’t stop with exterior advertising, you need to also reinforce your brand from within. Get your Kelowna sign company to design some eye catching indoor signage like brushed aluminum letters, dimensional logos, digitally printed graphics, brass plaques, etc.
That last thing you want inside your shop are blank walls and no direction. Use indoor signage to show off your brand and products. Or even have signs designed and displayed throughout your shop to help customers find what they’re looking for.
There are many ways a Kelowna sign company can help your small business get off the ground, but for more information and expert advice contact your local sign experts at SignCraft today!