2024 business sign trends



As we move into 2024, it’s important to look at this year’s signage trends. In 2024, signage is no longer a simple means to communicate information; it is changing shape and evolving into a powerful marketing, branding, interactivity, and design tool. If you plan on getting a new sign this year, you’ve come to the right place. In this blog post, we will be going over everything you need to know about 2024’s signage trends. Follow along below to get ahead of the game!


In 2024, we predict that signage will continue to transform from a message on a board to something much more! One of the ways that this will happen is digital signage. The time for static signs is coming to an end in 2024. Businesses are now looking for innovative ways to create interactive displays, video walls, and projections to capture the attention of their clientele. Dynamic digital signage will help companies convey information in a way that reflects their brand and reinforces their identity. Digital signage has the potential to increase customer engagement which is a big factor that businesses in 2024 will be looking to achieve.

Sustainability was a trend during 2023, and we are here to tell you that it’s not going anywhere! Consumers and businesses alike are looking for more sustainable solutions to their everyday problems. Being environmentally conscious is a trend that is only predicted to rise, and sustainable signage is a great way to help make a change. In 2024, businesses will be looking for signs made of eco-friendly materials, energy-efficient lighting, and recyclable components to minimize their impact on the environment. This not only appeals to corporate responsibility to do better for the planet but is also relevant for consumers with environmentalist attitudes. Keeping with the environmentalist theme, a new trend this year is going to be biophilic design.

Bringing the outdoors in is going to be something that many businesses will be looking to accomplish. Whether it’s a restaurant or a dental office, biophilic design is a creative way to grab the attention of customers and integrate a natural ambiance. This trend not only improves aesthetics but also promotes a sense of good health.


If you’re looking to up your signage game in 2024, a sign company in Kelowna is just what you need! A reputable sign company has the technical knowledge and expertise to help you implement some of this year’s trends. For instance, with the right sign company your business can start fresh with the latest in digital signs. From designing captivating content to interactive displays, all of this can be done with the help of a sign company.

If you’re not ready for a full-blown digital display this year, that’s okay. However, we can help you meet this year’s goals for sustainability. Many sign companies (like ours) are committed to coming up with eco-friendly solutions to signage problems. By collaborating with a sign company that is invested in green initiatives, you can align your brand with environmental responsibility. Thus, helping you satisfy the expectations of eco-conscious consumers.

Whether it is designing the perfect display or coming up with ways to engage customers, an experienced sign company is a must-have in 2024’s Rolodex. Crafting an impactful design that will last the test of time is no easy feat. It requires a deep understanding of aesthetics and functionality. To make the most of your signage budget this year, we encourage you to think about how an industry expert can be of benefit to your business. By partnering with a sign company like SignCraft, you can rest assured that your company stays ahead of industry trends.