When planning an event or festival, it is important to take care in the details. Signage can sometimes come as an afterthought when planning a big event. However, great signs play a huge role in the success of your occasion. Signs make sure that people know where to go when things are happening, and contribute to your marketing strategy. Kelowna summers are known for being packed with planned events like the recent beer festival, the upcoming Canada Day celebration, and the summer-long Parks Alive music pop-ups. If you are planning an event in Kelowna this summer, having signage is critical. In this article, we will be going over some of the reasons you need to invest in proper signage for your next Kelowna event! Follow along below to learn more.
Why You Need to Invest in Print and Signage for Your Summer Event in Kelowna
One of the main reasons you should invest in signage is for marketing purposes. Event signage can be a great way to generate excitement about your occasion. Building anticipation is a good way to get attendees buzzed about what’s to come. Placing signage near where your event will be and around town can help boost ticket sales as well. Even on the day of the event, having teaser signs leading up to the entrance can help draw in patrons and prompt passersby to explore the event. Marketing signs are also a good method to disseminate information about the event. For example, location, time, date, and ticket pricing.
On the topic of information dissemination, signs provide an effective way to tell attendees about what to expect from the event. This could be in the form of a schedule/agenda, speaker information, or directions to different areas. They serve as a visual guide, ensuring that guests are well-informed and can navigate the event easily. For instance, in the case of a farmer’s market, there might be a sign directing people where certain groups of vendors can be found and at what times. This keeps visitors informed for a smoother overall experience.
Another key function of event signage is to fortify your branding. Consistent branding across all aspects of your event, including signage, is crucial for creating a memorable impression on attendees. Signage that utilizes your logo, colourway, and brand message helps to reinforce your brand identity and values. It also helps to create an aesthetic throughout the venue, enhancing the experience for participants. Well-branded signage contributes to a lasting impression on attendees, ensuring that they remember your event for years to come!
Do you know the three most crucial print pieces you need for your Kelowna event?
There are likely more than three crucial print pieces for your Kelowna event, but we’re going to list the ones that are non-negotiable for success. From name badges to VIP passes, and even business cards, these are the ones you don’t want to leave out. Pieces like the ones below can be made in small digital run batches, right here in Kelowna. Signcraft has recently expanded our print department, so we can easily accommodate any print requests you need. Let’s look at what you need to get printed for a successful event in Kelowna!
- Name Badges – You’ll need name badges for a range of reasons. Staff, artists, athletes, medics, vendors, security, and the list goes on! Easily identify and distinguish who’s who in the zoo with name badges. Our helpful design team in Kelowna at Signcraft can help you with designing something suitable for positive event identification.
- Business Cards – You might wonder why you would need a business card when your main goal is selling tickets? The answer lies in all the connections you’ll be making before, during, and after your event. Don’t get caught rattling your complicated e-mail address off in person, and get some professionally designed business cards from Signcraft.
- Posters – This is another piece that will be utilized before your event gets started. The poster still reigns king when it comes to guerilla event marketing. Let us design you something that will catch eyes and sell tickets. It’s up to you which coffee shop and bar bulletin boards get the honours.
Types of Event Signs to Try
- Wayfinding Signage
Wayfinding signage is a must when hosting any event. This form of signage ensures that all guests can navigate the event venue without getting lost or needing to ask for directional help. Good wayfinding signs let patrons know where they are and how to navigate to their goal destination. This may be in the form of a map, arrows, or identification signs to let attendees know what section of the event they are in.
- Large Format Posters
Posters are great for marketing and building a buzz around your event. They can easily be put up on local bulletin boards, in community centers, and other high-traffic areas to attract the attention of potential attendees. Posters allow you to showcase key information about your event in a way that’s easy to digest. You can use posters to show off the date, location, and theme of your event. Moreover, when printed in mass quantities, posters make for a cost-effective marketing tool.
- Banners
When you’re planning for event signage, temporary signs are best since they are easy to put up and take down. A great example of this is a banner. Banners come in varying sizes and are great for catching the eyes of event-goers. They can also be used both inside and outside and are effective for making a bold brand statement!
- Digital Signs/Interactive Displays
Interactivity is a big trend in 2024. As such, having a digital sign that allows attendees to interact with it in some way is becoming increasingly popular. Interactive digital signs can take many forms, such as touchscreens, motion sensors, or augmented reality experiences. These signs can provide attendees with valuable information in a more engaging and memorable way.
Contact us Today!
Contact us at SignCraft today to learn more about our signage Kelowna for events and festivals. Be sure to get in touch with us soon—you want to ensure your signs are ready for the Kelowna summer! To learn more about what sign is right for your needs or to receive a quote, reach out to us at SignCraft today. We look forward to helping you achieve your signage goals. For more information, check out our social media page and feel free to call us at any time!
